Stellar & Rose helps founders get clear on what they’re selling, why it matters and how to take it to market. From positioning and messaging to websites, campaigns and content, we turn good businesses into marketing people understand, remember and act on.
If your marketing isn’t quite doing what it should, it usually shows up in one of these five ways. Start with the one that sounds most familiar.
Plenty of activity. Rather less to show for it.
The inbox is politely quiet.
You know exactly what you do. Everyone else seems less sure.
A marketing director’s head without adding one to the payroll.
Something big is in the diary and the story needs to be ready first.
Not sure which one it is? That’s usually a sign it’s more than one.
Talk to usThe thinking comes first. Then we make the work ourselves.
See the workDifferent businesses, different problems and different answers. Here are two examples of what changed when the work had a clear job to do.
Getting noticed was never the whole point. We needed more women to actually put themselves forward.
13 → 65
nominations in four weeks
A venture studio doing a lot needed its positioning, story and marketing to keep up.
40+ startups trained
From the client
They understood the business quickly, challenged our assumptions and gave us a direction we could actually execute. That is why we trust Stellar & Rose and continue to work with them.”
Katarina Galic, Founder, Tesla Venture Studio
There’s more where these came from. Different problems. Different answers.
See all case studiesThree steps, always in this order. Most marketing starts at step three, which is rather why so much of it disappears without trace.
We start with your numbers, your customers and your team. Mostly, we listen. The problem on the brief is rarely the one actually getting in the way.
You leave with
A plain, written account of what’s really going on and why.
Not everything is a marketing problem. Sometimes it’s pricing, product or people. When it is, we’ll say so. We’re honest about where your time and budget will make a difference and where they won’t.
You leave with
A short, ranked plan: what to do, what to stop and what to leave well alone.
Then we make what the plan calls for: the positioning, website, campaign, copy, content or whatever else earns its place. The people you meet are the people doing the thinking and the making.
You leave with
Work that is clear, distinctive and built to do the job we agreed it needed to do.
Tell us what’s going on and we’ll tell you where we’d begin. No email address required and no sales call lurking at the end.
Four weeks to work out what’s really getting in the way, what to do about it and what to stop doing.
It starts with
A 20-minute fit call.
You leave with
A plain account of what’s going on and a short, ranked plan you can act on.
You get clear on what you sell, who it’s for and why they should choose you. Then we put it into words your customers actually understand.
It starts with
A 20-minute fit call, then a written scope.
You leave with
Positioning and messaging you can use on your website, in sales conversations and across your marketing.
Senior marketing thinking and doing, month by month, without adding a full-time hire to your payroll.
It starts with
Usually a Marketing Reset, so we both know what we’re steering.
You leave with
A marketing lead in all but payroll.
Something big is in the diary. You need one clear story, told the same way in every deck, page and conversation.
It starts with
A conversation about your date and what has to be ready by then.
You leave with
A story that holds together under questioning, plus the materials to tell it.
Marketing feels busy but isn’t working
Usually there’s no agreed priority, so everything gets done a little and nothing gets done properly.
Read more about thisNot enough enquiries
Usually the right people can’t quite tell what you do or why they should choose you over someone else.
Read more about thisMessaging isn’t landing
Usually the message describes you from the inside. Customers need it from their side of the table.
Read more about thisYou need senior marketing thinking, but not another full-time hire
Usually your business has outgrown ad hoc marketing but isn’t ready for a full-time marketing director yet.
Read more about thisA launch or raise is coming
Usually the story hasn’t been pinned down, so every deck and page tells a slightly different one.
Read more about thisStellar & Rose is a mother-and-daughter strategy and creative studio.
You get two generations of experience, instinct and perspective at the same table. Ideas get questioned, challenged and sharpened before they get anywhere near your customers.
Strategy, digital & the big picture
Vanya brings senior marketing strategy, digital expertise, technology and an almost unreasonable fondness for getting to the bottom of things.
Her background spans marketing, education, technology, startups and digital transformation, with a particular talent for turning complicated problems into a direction people can actually use.
Story, language & the human bit
Masha brings the words, the storytelling instinct and the cultural eye.
With a background in English Literature and a sharp feel for how brands sound in the real world, she makes sure strategy doesn’t stay trapped in strategy language and that what a business says still sounds like something a human might actually say.
Strategy gets challenged by story. Story gets challenged by strategy. The work is better for it.
A 20-minute fit call is usually enough to tell whether we can help. If we can’t, we’ll say so and point you somewhere better.
